Agricultural entrepreneurs in Ohio wanted to raise freshwater shrimp among endless acres of corn. They swiftly built an impressive structure full of aquaponic pools seeded with baby shrimp (and later salmon). The intent was to sell direct to the public, as well as supply regional restaurants who otherwise receive frozen seafood from the coasts.

In our naming research we were pleased to discover that "The Local Seafood Company" was available in both trademarking and web domain. The logo design was a callback to old school city fish markets with hand-done lettering illustrations.

"Ohio-raised shrimp" was a novelty that inspired a lot of tongue-in-cheek headlines and even illustrations of the Ohio Ocean.