About Raygun
Raygun is a brand development studio that defines brand as “the gut-reaction your audience has about you”—something most companies neglect to shape.
Our one-day Brand Distillery cuts through internal bias and industry noise to uncover what actually moves your market. It produces the narrative, architecture, and decision-making clarity your team needs to make growth inevitable.
Rather than an in-house team of generalists, we contract with top-shelf specialists (designers, developers, photographers, writers, and technical creatives) leveraged only when their craft is needed. This keeps the work sharp, efficient, and tailored to the problem instead of the payroll.
The outcome is branding that feels honest, coherent, and impossible to ignore, because it’s designed for how humans actually make decisions.
About Garrett
Founder & Brand Strategist
Garrett is a brand strategist and communication architect who helps founders build narrative systems, strengthen their brand architecture, and translate big ideas into market-moving action.
He’s worked across startups, healthcare, community banks, fintech, agtech, hospitality and professional services—often stepping in when a company has outgrown its message or needs to evolve without losing its soul.
Founders and Executives rely on him not just for strategy, but for his ability to coach them through complex decisions, to challenge assumptions without ego, and to push teams toward work that actually earns trust.