Frequently Asked Questions
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It’s a focused 60-minute session that digs into perception gaps, competitive pressures, and internal assumptions that shape how your brand shows up.
Within 48 hours, you’ll receive a clear assessment report with suggested next steps for owning your market.
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No. The only commitment is the Strategic Intake ($500).
Everything after that is optional and modular, built around what’s documented in your Intake Report.
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It’s a live, 4-hour intensive where we strip away what’s weak in your messaging and positioning, and dial in what truly matters to your buyer.
You walk away with a clear narrative arc, messaging pillars, and differentiation rooted in buyer psychology—not guesswork.
This strategy becomes the foundation that informs everything else: your website, marketing, sales content, campaigns, and more.
The Design + Build Blueprint then maps out production needs, timelines, and budget ranges. Execution can be handled by Raygun or in collaboration with your internal team or existing vendors.
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Absolutely. Raygun often provides the strategic core that other teams execute against.
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Yes. After the initial engagement, we can continue as strategic advisors or oversee execution alongside your creative partners.
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Yes, if they value clarity, positioning, and differentiation early.
No, if they’re still trying to validate their core purpose or business model.
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Especially. Established brands often suffer from drift, mixed messaging, or unclear positioning. Raygun corrects those root-level issues.
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Through the Design + Build Blueprint, we can support:
Logo design
Messaging systems
Websites Design + Development
Corporate naming
Collateral
Content
Media production
And more, all executed by Raygun or in collaboration with trusted partners.

