It's nice when we have absolute creative freedom over a non-corporate side project. This one originated from our CEO’s wife starting a dance studio.

The name drew inspiration from Rivendell Valley in Lord of the Rings, along with whatever phonetic domains were available on GoDaddy. Coincidentally, the name was very close to the yet to be launched Rivian electric truck company.

We deconstructed and inverted the "v" to craft a watermark icon, maintaining a consistent angle throughout the entire design. The icon aimed to convey the counterbalanced symmetry of a human figure.

Regrettably, her inaugural dance class fell victim to the onset of Covid, as the world collectively canceled all its plans. Consequently, this design remains largely unseen, existing as a relic from the past, halted by a global pandemic.

#DCBDB3