Campendium

• Key Messaging

• Photography

• Campaign Design

• Swag

Recently acquired by Thor Industries, this beloved outdoor companion was gearing up to make a big splash in a wider and more diverse market.

Raygun stepped in to dive deep into its perceived value and the different types of campers it caters to. We injected fresh value propositions, infused with empathetic and playful language that spoke directly to the challenges and aspirations of the RV community.

We also embarked on a spontaneous photoshoot at Joshua Tree National Park, capturing authentic human moments that resonated with the “THIS” campaign theme.