Resero Analytics

• Research + Discovery

• Logo Design

• Key Messaging

This groundbreaking pharmaceutical startup aimed to engage a highly sophisticated audience: pathologists and toxicologists spearheading crucial research in early drug development.

Despite the technical nature of their target demographic, Resero set out to resonate empathetically with their audience's goals and obstacles.

We not only performed a visual rebrand; we sought to make a distinct impression within the industry while crafting a conversational message that was both sophisticated and simple (no easy task).

Through extensive interviews with our client, we compiled a content playbook that communicated with clarity, conciseness, and compelling outcomes.