Our agtech client had several entities they needed us to brand, so we were up to our muddy boots in work. This included Senio, a prototype app designed to help farmers access crop analytics in real-time from their phones.

The icon was derived from other brands we had already designed for the client, including the color palette and the usage of hexagons. The hexagon represents each field unit being analyzed and optimized. In this case, we simply designed an icon comprised of these units displaying varying tones, implying various metrics.

The outcome was a bloom with a very engineered structure. This one is just pleasant to look at, and we've actually attracted new clients due to this specific example.