When “agtech” was just getting started, these published, peer-reviewed ag scientists were already leveraging deep layers of data. Their insights would optimize the performance of seed, chemical and farm equipment manufacturers.

For this design, the name of the game was “precision”. We delivered a mark that checked all the right boxes. Essentially, the design represented environmental data centered around crop yield. The color palette paired well with their tagline “Challenging The Dark Spaces of Insight”, showing metrics that unveil and fill the gap of, otherwise, missing data.